Shona Joy

Shona Joy

In 2000, Shona Joy first started with a capsule collection that was sold in market stalls at Bondi Beach and Paddington market in Sydney. The resurgence of this "art in fashion" philosophy began making waves on the streets of both London & Sydney. A true innovator of print, Shona Joy’s emphasis remains strongly on print with each new range featuring exclusive designs on luxe fabrics. Exclusive prints and feminine designs have become the label’s trademark.

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